Followers were quick to share their congratulations and well wishes in response, saying how much Léna deserved her good fortune. So far, Ms. Mahfouf seems to have taken all the attention she’s getting in stride. “I love challenging myself, coming to environments where I am persona non grata and proving that I can make a place for myself,” she said in an interview in her Paris apartment, wearing a high ponytail and thick winged eyeliner. You can even find me on the Paris metro line 9, the one I took to go to school every morning and Chaussée d'Antin is the stop of my very first little job.'. “I love challenging myself, coming to environments where I am persona non grata and proving that I can make a place for myself,” said the social media star, whose real name is Léna Mahfouf. She boasts 2.3million followers on Instagram, 800,000 on TikTok and a further 1.6million subscribers on YouTube. En effet, la belle YouTubeuse est en train d’organiser un énorme concours sur son compte Instagram! An advertisement for Ms. Mahfouf’s book on the Champs-Élysées. Hair he is! Lena Mahfouf, a.k.a Lena Situations, était invitée au défilé Jacquemus, dans les champs de blé du Val d'Oise. Father-of-one who scooped £1million aged 22 reveals he wears... No lockdown haircut here! Savvy mother quoted £15,000 to transform her dated 'eyesore' kitchen into a rustic farmhouse-inspired space... Cervical cancer survivor, 30, reveals she was left infertile after delaying smear test and says if she had... 'Don't even know I'm wearing a bra': Shoppers say these £13 seamless bras are so comfortable you feel like... Is THIS the most sensible Lottery winner ever? Born in Paris to Algerian parents, Léna was bullied at school and now uses her experiences to help guide her followers. Pictured, on holiday in Greece, Style maven: Léna delights followers with snaps of her on trend looks (pictured). On her desk stood a nameplate saying “I am not bossy, I am the boss.”. At the time, she was relatively unknown, and she was wearing clothes made by the fast-fashion brand Zara. It’s just a marketing gimmick. Hii et bienvenu dans cet Amino dédié à Léna Situation. Elle signe son premier livre, Toujours plus, aux éditions Robert Laffont. Elle compte près de deux millions d’abonnés Cette section est vide, insuffisamment détaillée ou incomplète. “One positive aspect of social media is that it gives minorities a space,” Ms. Mahfouf said. She started sharing low-price fashion advice and makeup tutorials on her YouTube channel five years ago, as she was juggling several odd jobs to pay for her studies in a fashion marketing school. Léna Mahfouf, 22 ans, s’est faite connaitre sur Youtube et Instagram avec des vidéos filmées appareil photo au poing. Hii et bienvenu dans cet Amino dédié à Léna Situation. The staggering figures make Toujour Plus, which offers advice on how to navigate life's problems including toxic friends and body image, the best performing book in France this autumn. A l’occasion des fêtes, Léna Situations se transforme en mère Noël ! Part of the Daily Mail, The Mail on Sunday & Metro Media Group, PrettyLittleThing - Offers on women's clothing, Get inspired by the newest styles and offers, Click through for ASOS promo codes this Autumn, Spend less with Missguided's exclusive codes, Treat yourself to offers on make-up and accessories, Check out the latest Wayfair sale to save on furniture. Born of parents from Algeria who fled the country’s civil war, she grew up in a middle-class family in Paris. Videos shared on Léna's Instagram page show how crowds of fans have turned up for book signings despite the city's Covid-19 restrictions. (Parc naturel régional du Vexin, le 16 juillet 2020.) For some of her followers, part of the appeal of her channel is that her ethnic background is just not an issue, even in a country where French people of North African origin still suffer from stigmatization and discrimination. 2.9m Followers, 847 Following, 2,599 Posts - See Instagram photos and videos from aka Lena Situations (@lenamahfouf) Fueling the debate, and perhaps creating some sour grapes, has been Ms. Mahfouf’s highly successful writing debut. Léna Mahfouf, under the pseudonym of Léna Situations, publishes a 152-page book with Robert Laffont editions combining personal development, anecdotes and fights. Elle a gardé son calme et sa fraîcheur sur le plateau de Quotidien, mais surtout, elle a pris la parole selon ses propres modalités et avec ses propres moyens, sans attendre qu’un vieux mec blanc à qui … “Between Being and Nothingness, Léna Situations rather leans toward the second option,” he wrote in the November column, referring to Jean-Paul Sartre’s philosophical treatise. “Everybody always asks me with an anxious tone where I see myself in 10 years,” she said after a week during which she had shot three videos and declined a small part in a movie and a position as a TV-show host. “As a gatekeeper, Mr. Beigbeder aims to protect the entrance of the literary field by using a classic disqualification strategy in the world of letters: stigmatizing social media sensations,” said Delphine Naudier, a sociologist at the French National Center for Scientific Research who specializes in gender inequalities in literature. Pictured, the influencer on recent trips to Greece (left) and Corsica (right), Ms Guarniéri, who said she had not read Toujours Plus, added: 'We have got rid of religion but created idols that are worse than anything that went before. With a few exceptions, like the young Moroccan-born novelist Leïla Slimani, voices like Ms. Mahfouf’s are rarely heard in the very closed French world of publishing, which is dominated by white men. Companies including Dior and Miu Miu have capitalised on the influencer's online popularity with the coveted 16-24 age bracket - and now Léna is cashing in on her success at the bookshop till. The social media influencer has not revealed how much she earns but said simply she can enjoy herself but not afford a flat in Paris. Nabilla s'est confiée auprès de Léna Situations où elle est notamment revenue sur sa carrière auprès de la Youtubeuse. Mohamed lamine has 1 job listed on their profile. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. “147 pages of emptiness, 19.50 lost euros,” the writer Frédéric Beigbeder complained about her book “Toujours Plus” — “Always More” — in Le Figaro, a leading conservative newspaper. “Fashion is a wonderful milieu, but it can sometimes be very ridiculous.”. People’s Choice Award, à Los Angeles. “Social networks are my No. There’s nothing in it at all.'. “This text conveys envy and bitterness tinged by sexism that despises female productions,” tweeted Rokhaya Diallo, a writer and an activist for feminist and racial causes, pointing to his “need to coarsely quote legitimate culture in order to side with what he thinks is valuable.”. France’s most prestigious literary prize. Présentation pour ceux qui seraient passés à côté du phénomène. Elle a laissé le web pour s’essayer à l’écriture, son succès est tellement fulgurant, qu’elle est parvenue à vendre quasiment autant de livres que Barack Obama en France. French readers are going wild for a new titan of the publishing world: a 22-year-old influencer named Léna Mahfouf. New Community . 2020 - Découvrez le tableau "Lena Situation" de Valérie Grondin sur Pinterest. Reached by phone, Mr. Beigbeder softened his criticism of Ms Mahfouf. In 1992 the first text message was sent, DVDs were invented, Sony PlayStation was released and Google was founded. Overnight success! 28 janv. la groupie que je suis purée, y a même une dédicace à la fin de la vidéo jui morte ! Lena Mahfouf was born in 1990s. Mère Mahfouf très contente d’être à Vérone en Italie pour la première fois même si ce n’est que pour 24 heures. Louis Vuitton models don huge 3D renderings of Notre-Dame and the New... Internet starlet Léna Mahfouf’s self-help guide has literary Paris at loss for words | World | The Times. Léna Mahfouf, plus connue sur les réseaux sociaux sous le pseudonyme de Léna Situations, est une emblématique youtubeuse française d’origine algérienne qui connaît un succès fulgurant que ce soit sur la toile ou bien en librairie en France. dans un récent post Instagram. Sharing this snap of a Metro poster, Léna wrote: 'On September 24 I released my book Always Plus, by the evening of the 25 it was completely sold out', Toujours Plus, pictured, offers advice on how to navigate life's problems including toxic friends and body image. Débuts sur Internet Blog. Discover what happened on this day. And then came the inevitable backlash from a prominent figure in France’s literary establishment. ', Another Parisian bookshop owner, who did not want to be named, said: 'It’s complete rubbish. It is a country that has spawned literary greats, from Victor Hugo to Albert Camus. Dans sa dernière vidéo Instagram, l'influenceuse française Léna Mahfouf, alias Léna Situations, donne en moins de quatre minutes ses astuces pour être "stylé(e)" quand il fait "-8000°". Votre aide est la bienvenue ! Toujours Plus, which translates as Always More, has sold 62,000 copies since its release three weeks ago and publisher Robert Laffont is printing a further 150,000. Lena Mahfouf is part of a Millennial Generation (also known as G… Léna Mahfouf est une jeune femme, d’origine algérienne qui est connu sur la toile sous le nom de Léna Situations. 1 priority, where I am the freest and the happiest,” she said. “Toujours Plus” has sold fourteen times more than that, and there are plans to translate it into several languages including English. On average, the winners of the Goncourt, France’s most prestigious literary prize, sell around 350,000 copies, according to the market research institute GfK. In 2019, she took the idea of an accessible self-help book to one of France’s biggest publishing houses, which expected to sell 20,000 copies. People’s Choice Awards », les résultats sont tombés!! She is quick to laugh and talks with big, enthusiastic gestures, marveling on a recent morning at the large snowflakes falling outside her window. I can't believe it's not beef! The young author, Mr. Beigbeder wrote, was “one of the many victims of Mark Zuckerberg.”, The comments by Mr. Beigbeder, a best-selling novelist who has been a juror for several prestigious literary prizes for more than two decades, caused outrage on French social media, from Ms. Mahfouf’s followers but also from activists who saw a touch of racism and sexism in his critique. Kate Middleton shows off VERY long locks in video call with NHS staff as she 'sets... Can YOU spot the winter driving hazards in this puzzle? Last fall, her first book topped nonfiction charts in France for six weeks in a row — dislodged only by the appearance of the first volume of Barack Obama’s memoirs. “This kind of phenomenon is temporary.” He spoke of “the quick making of stars by the media.”. Last February, she covered a Balmain catwalk on YouTube at the invitation of Loïc Prigent, a well-known fashion journalist and admirer. Best-seller: French social media star Léna Mahfouf, 22, who writes under the pen name Léna Situations, released a self-help book that is outselling any other title, Taking the country by storm: Toujours Plus, which translates as Always More, has sold 62,000 copies since its release three weeks ago and publisher Robert Laffont is printing a further 150,000. After graduating with a literary baccalaureate, Léna went on to study marketing and fashion at university and spent six months in New York as part of her degree. The comments below have not been moderated. En bonne influenceuse, Léna Situations organise très souvent des concours pour faire gagner des cadeaux à … “And the internet won’t disappear anytime soon.”, A YouTuber Shoots to Literary Fame in France, Ruffling Feathers. PARIS — Léna Situations shot to fame in France by sharing fashion advice and tips for living a positive life with millions of her followers on social media. People share their jaw-dropping 'one in a million' stories in viral TikTok trend -... Auschwitz survivor, 97, celebrates her first walk outside in a month after making a 'miraculous recovery'... 'Divorce him!' But today's French readers are going wild for a new titan of the publishing world: a 22-year-old influencer named Léna Mahfouf. Other videos take on a more activist approach. (Ms. Mahfouf brushed off Mr. Beigbeder’s column with a widely shared tweet: “Do I owe him money or what?”). “I wish this young lady lasting success, but I am pessimistic,” he said. However not everyone is thrilled with the country's newest best-selling author, according to The Times. On vous en dit plus ! 'I am delighted to announce that today we are doing a [restock] and that the shelves of bookstores are full again !!! Critics of Mr. Beigbeder’s comments said they showed how reluctant the French literary establishment is to recognize voices like Ms. Mahfouf’s. When told that the later people come to the show, the more important they are, she joked: “We arrived before they even installed the lights — that means we are really not important.”, “You can make fun of something you love,” she said in the interview. Léna Mahfouf, aka Léna Situations sur les médias sociaux, est une jeune fille de 22 ans qui s’est fait connaître sur Internet d’abord via son blog mode lancé en janvier 2012 puis au travers de sa chaîne Youtube lancée en 2015. She has been chosen by Dior to promote their items online, and her purchases have gone more upmarket — Yves Saint-Laurent heels and trendy Jacquemus bags lay scattered around her living-room during the interview. Since the Balmain show, Ms. Mahfouf has become something of a new force on the French fashion scene. It’s a symptom of our times that such people are being carried to the pinnacle. On her return to Paris, Léna launched her YouTube channel, where she shares short videos and informative how-to guides in a signature chatty, energetic style. The popularity of the book is largely down to Léna's towering social media presence. The social media star known as Léna Situations, 23, had a pretty eventful 2020. En quatre ans seulement, Léna Situations est devenue l’une des jeunes femmes les plus influentes sur les réseaux sociaux. quelle vie je vous jure. La jeune femme âgée de … Léna Mahfouf alias Léna Situations est partie à Dubaï pour rencontrer Nabilla Benattia. La YouTubeuse a tourné une nouvelle vidéo avec l'ex star de télé-réalité devenue influenceuse. Léna Mahfouf, alias Léna Situations, est une icône pour toute une génération. She has expressed support for the Black Lives Matter movement, talked about her feminism and how naturally curly hair should be acceptable even if artists like Beyoncé and Rihanna have straightened theirs. Un énorme BRAVO à Léna Mahfouf qui succède à Lufy et devient Influenceur Pop Culture France 2019″, dévoile la chaîne E! “She shows that we are all different and therefore all the same,” said Violaine Pelillo, a 14-year-old follower of Ms. Mahfouf. Ms. Mahfouf’s debut book ranked second in sales at a bookstore in Paris. In one, her father, a puppeteer who performed at schools and is currently unemployed because of the Covid-19 pandemic, makes jokes about his unfashionable clothes; in another her friend Bilal Hassani — a gay musician of North African origin who represented France in the 2019 Eurovision contest — sports a wig and makeup. “I hope that this dynamic will take off from social media to real life.”. Marie-Rose Guarniéri, owner of the renowned Abbesses bookshop in Paris, said that YouTube stars were 'false prophets offering false wellbeing'. Some suggested that Mr. Beigbeder might feel threatened. Léna la mère Mahfouf. Oh, and the Soviet Union fell and boy bands ruled the music charts. Unlike some YouTubers who hire camera operators and editors, Ms. Mahfouf spends days writing, filming and editing her videos herself. Léna Mahfouf, alias Léna Situations, est une vidéaste web, blogueuse, influenceuse française, née le 19 novembre 1997 à Paris Biographie Enfance. But her excitement and sense of humor were evident as she greeted — and was generally ignored by — the other guests. In 1992 the first text message was sent, DVDs were invented, Sony … Ms. Mahfouf is one of France’s most prominent fashion influencers, along with Sanaa El Mahalli and Marie Lopez — who have also gained millions of online followers by sharing tips on makeup and outfits, and personal anecdotes about relationships or mental health. She racked up millions of followers, became a best-selling author — and attracted criticism from the Paris book world. A 23-year-old of Algerian heritage whose real name is Léna Mahfouf, she has notched up 1.8 million followers on YouTube, another 2.9 million on Instagram, and won a … léna mahfouf mère Lena Mahfouf was born in 1990s. “I don’t see why we should linger over it.”. Published: 08:11 GMT, 21 October 2020 | Updated: 08:52 GMT, 21 October 2020. Sharing a photo of her posing next to a Toujours Plus Metro poster, Léna wrote: 'On September 24th I released my book Always Plus, by the evening of the 25th it was completely sold out. Her book, Toujours Plus, is the bestselling book of recent months. Toujours enthousiaste et souriante, généreuse à souhait, elle répète souvent que « le positif attire le positif ». We are no longer accepting comments on this article. The 1990s is often remembered as a decade of peace, prosperity and the rise of the Internet (World Wide Web).
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