How many people visited your profile in the last week, 2. View your post's likes, comments, and saves. Download all your key Instagram metrics in a CSV file straight from, Easily schedule photos, videos & carousel posts with a few clicks. Instagram Youtube Facebook. of detailed performance data in an easy-to-use dashboard. From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks. This insight reflects the number of times users send messages through the "Send Message" text box on your Story. Instagram lets you view data for multiple posts at once or delve into metrics … … Instagram Analytics are only available to business or creator profiles, which is just one of the many reasons we recommend. Written by Amanda Zantal-Wiener Once you’ve identified your ideal posting times , you can also schedule Instagram posts ahead of time to help ensure you consistently post … Once you’ve clarified your goals, you’ll be able to get so much more from your Instagram Analytics — as you’ll have clear objectives to monitor in your social media reporting. And when it comes to social media, our love for data doesn't fade. Go to your business’s Instagram … You’ll find all of the must-have analytics from Instagram in a digestible format, as well as several extra data points — including your best time to post (available on Growth and Advanced plans). Navigate back to Recent Highlights and click Content Interactions. Instagram Insights provides more basic metrics than some premium analytics tools but is free and included in Instagram. For an overview of how your shoppable posts are performing, head to the Insights tab, scroll down to “Content You Shared,” and tap the arrow alongside your recent posts or stories. As Instagram Guides are a curation of existing posts, products, and locations — views are counted in the metrics for the original content, but not available for Guides specifically. Post insights will also give you information about how people found your post. Use Discovery to see where you post showed up in feeds. The good news is that it’s really easy to view your insights right in the Instagram app. Socialbakers. Unlike Instagram’s native analytics, you can see the median number of likes, comments, impressions, saves, and reach per, For example, you may notice that posts with the highest impressions or reach all contain. Having a clear idea of what your business goals are, so you can decide which metrics are most relevant to help you achieve them. Within this category, you'll see insights for: Some of these insights can be expanded for more insights. Search. Add Your Link in Bio & Drive Traffic from Instagram. , this is a valuable insight you can use to inform your future strategy. You can connect with her on Instagram @jillwrren. analytics are still fairly limited, but there are some basic metrics available to monitor your success. This insight reflects the number of times users swipe to skip to the next account’s Story -- not to be mistaken for "tap forward," which reflects users skipping ahead to your next piece of Story media. From here, you can sort up to 30 days of stories based on the following metrics: Reviewing your stories’ performance is a great way to understand what type of Instagram Stories work best for your brand. You can find this on your home screen, in the app drawer, or by searching. Access Instagram insights on desktop or laptop. The results may surprise you — in a good way. A benefit to having a Business Page on Instagram is the access to Insights. This would be the Instagram equivalent to liking a Facebook post a few months after someone posted it. Instagram. From here, you’ll be able to filter and rank your IGTV videos based on several performance metrics: By assessing which videos kept your viewers hooked and engaged, you’ll get a good idea of what content you should continue to create. The app icon is a camera inside a square that’s a gradient from yellow to purple. Alongside Instagram’s native analytics, Later’s. With. Instagram post insights Individual Instagram post analytics are the ones you use to analyze how each single post you have published in your account performed according to your goals. Tap on the post you'd like to look into, then click "View Insights" below the image. The Movements section is a section that allows you to see how your Instagram profile performsin general. For a more detailed performance overview, tap “View Insights” beneath a published post. Impressions from other include: Shares (your post/video has been shared in direct messages or outside the Instagram app); Saves (your post/video has been saved in the Instagram app to be viewed later); Tags (posts/videos from other Instagram users, who tagged you); Mentions (posts from other Instagram … For example, you may notice that posts with the highest impressions or reach all contain Instagram Stories stickers — a sign that this strategy resonates with your audience. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9294dd33-9827-4b39-8fc2-b7fbece7fdb9', {}); To use Instagram Insights, you must first have a business profile. , as well as knowing how to interpret them, can be easier said than done. Navigation (Back, Forwards, Next story, and Exited), Instagram’s native stories analytics are only available for 30 days. They help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently -- like target a different audience, post at a certain time of day, or experiment with a new content format. As the name might suggest, these insights indicate where your post was seen -- or discovered -- the most, including how many accounts weren't already following you when they first saw the post. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. To delve into the insights for an individual IGTV video, tap the three dots at the bottom of a published video and select “View Insights.”. For a more visual way to interpret your audience’s most active times, Later’s Instagram Analytics dashboard has an hour-by-hour heat map: Based on the heatmap above, it’s easy to see that the best time to post for this account would be on weekdays between 6pm and 10pm. Go to your profile and tap the gearshift wheel icon to visit your settings. From here, you’ll be able to see an overview of your follower breakdown for the previous 7 or 30 days, including: Monitoring your follower growth over time, and comparing it with your content strategy, is a great way to understand what’s working for your account. Free and premium plans, Customer service software. ... SocialStats is a small easy to use tool made to view Instagram analytics, with SocialStats you can track unlimited Instagram Accounts and find out in depth statistics to boost your Instagram … The best place to start? Having a clear idea of what your. In order to have a Business Account, you must also have a Facebook Page for your brand. This is something that will probably change as Instagram Guides continue to evolve, especially given their potential for driving, Once you’ve clarified your goals, it’s worthwhile creating a. to track your progress in a visually powerful and digestible way. By posting when your audience is most active, you’ll give your posts the best chance for success — as your followers are more likely to comment, like, or share your posts. For more information, check out our privacy policy. From here, you’ll be able to see all the main metrics, including: Each metric provides valuable insight for your account. Reach reflects the number of unique users that have seen any of your Instagram posts. Instagram Analytics Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Finally, Instagram users with a business profile are able to view insights into their ephemeral Stories. You’re in the right place. Post … Open the Insights tab in Instagram, scroll down to “Your Audience,” and tap “See All.”. Start by tapping on the menu icon in the top right corner of your profile, and then click on Insights tab, which will open the analytics for your business or creator profile. Analyze up to 3 months’ worth of Instagram Stories data with Later’s Instagram Stories Analytics today — available on Later’s Growth and Advanced plans! With Later’s Instagram Stories Analytics, you can track and sort up to 3 months of detailed performance data in an easy-to-use dashboard. The more engagement your posts receive, the better they’ll perform with the Instagram algorithm — which means greater reach for your business or brand. You can find it by navigating to any post, selecting “View Insights… You can see the performance of the ad content you’ve created in the last week. How many times all posts have been viewed in the last week, 3. type of content they engage with the most. — a sign that this strategy resonates with your audience. Once you connect a product catalog to your Instagram and have products in your catalog, submit your account for review by following these steps. It tells you how they do things, what they prefer, and who they are. Create a Facebook Business Profile for the same persona if you haven't already. Find out everything you need to know here. However, finding the right metrics to track, as well as knowing how to interpret them, can be easier said than done. Next, we'll get into the more specific insights you can explore. Want to get more engagement and growing your Instagram following? Did you cross-promote this content in a specific way? In this article, you’ll learn how to get Instagram Insights … It’s very easy, just follow the steps in the video and you will be ready in one minute or less. Just like with Instagram feed posts, you can view the performance of up to 2 years’ worth of, If you’re tagging products in your posts with, , it’s a good idea to keep a close eye on which ones are driving the, From here, you should be able to sort your posts and stories by a few product-specific metrics, which will vary depending on whether your account has, In fact, collecting data around your Instagram Live broadcasts is somewhat challenging, but you. Check Your Account Insights Instantly. Next, we'll get into the more specific profile insights you can explore. The more engaged your audience is, the more likely you are to carry favor with the Instagram algorithm. On the Accounts Reached page under Account Activity, you'll be able to see "Profile Visits.". Here’s a tutorial on how to get the most out of your Instagram Insights … This is something that will probably change as Instagram Guides continue to evolve, especially given their potential for driving e-commerce on the platform. Now that you know how to measure the effectiveness of your Instagram strategy using Insights, you can analyze that data and determine what's working for your audience. Learn which actions were taken on your post. The first is through the Insights tab. Unlike Instagram’s native analytics, you can see the median number of likes, comments, impressions, saves, and reach per each individual hashtag you’ve used over the last 3 months. TIP: Use Later’s Best Time to Post feature to automatically calculate your top 7 posting times — and set up Quick Schedule slots for them in just a few clicks. feature gives you a visual overview of how your posts and stories are performing – all in an easy-to-use dashboard. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy. When prompted, select the Facebook Page you want to be associated with your Instagram profile. Watch this space! Once you open your Insights, you’ll be able to find a ton of metrics and analytics for your posts, stories, and audience demographics. Whether you’re new to Instagram or just taking a harder look at your marketing strategy, insights can help you understand what’s working and what isn’t. Cara Menggunakan Instagram Insight pada Post dan Story. Having a clear view of your brand goals, and the key Instagram metrics that will help achieve them, is often a more efficient approach. In the next section, you’ll see Instagram Insights for Stories. Discovery insights also include data on a post's reach -- which reflects the number of unique accounts that saw your post. When viewing these insights, keep in mind that you're able to add multiple images or videos to your Story. Remember to take note of your view count as soon as you end the broadcast though, as once it’s gone, it’s gone! Plus, Later’s Instagram Analytics have separate “Post Performance” and “Story Performance” dashboards — so you can see exactly how each channel is driving value for your brand. Click the Accounts Reached section. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type. You’ll also see what call to action people have taken from seeing a specific Instagram post… The best place to start? Scroll down to “Content You Shared” and tap the arrow alongside your recent posts. This insight reflects the number of time a user taps your Story photo or video to go back to the previous piece of media. The number of individual accounts you have accessed in the last week, 4. are a strong indicator that your followers were inspired to learn more about your product or service. Instagram launched Instagram Insights, but they didn’t make it available to everyone. If you want more “From Other” impressions, take the time to tag brands that are relevant to your post. You'll then reach the Follower Breakdown page. Please feel free to contact me if you have more information or details you could add to expand this article. Once again, tap “See all” to … You may unsubscribe from these communications at any time. View Data for Posts. Digging into your audience’s most active times is one of the best ways to optimize your Instagram posting strategy. That's why we love analytics and insights. If you already have an Instagram business or creator profile, you can easily access your analytics through the Insights tab in the Instagram app. Editor's Note: This post was originally published in January 2018 but has been updated for comprehensiveness. Private profiles cannot be used as business ones. Stories. By clicking on the post’s thumbnail and on “view insights”, you will access detailed statistics for every individual post. Upgrade to one of Later’s Starter, Growth or Advanced plans today and start capitalizing on your best times to post. Navigate back to Recent Highlights and click Followers. Check out our Ultimate Guide to Instagram Live here. If you’re looking to track your follower growth over a longer amount of time, The more engagement your posts receive, the better they’ll perform with the. : You may see even more options if you have Instagram’s Shopping features enabled (more on this later). Similar to the analytics section for your account and Instagram posts, your Stories insights can found in the top right corner of your Instagram business profile, by tapping the “Insights… This is a great way to gain a holistic view of the content that has performed best over a set period of time — which can help inform your strategy. Plus, Later automatically calculates your Instagram Stories’ completion rate, which is the percentage of viewers that watched all of your stories without exiting — a metric that isn’t available in the Instagram app. If you’re tagging products in your posts with Instagram Shopping, it’s a good idea to keep a close eye on which ones are driving the most value for your business. Instagram still only counts that interaction as the entire Story having received one impression. How to Track and Report on Instagram Analytics. You can also track up to 3 months worth of Instagram posts and stories, so you can see which have performed best — and filter by all the key metrics, such as likes, reach, comments, and more. In fact, collecting data around your Instagram Live broadcasts is somewhat challenging, but you can see how many people tuned in when you end the broadcast. Tags: from other, impressions, insights, Instagram… Ready to get started with Instagram Guides? Instagram Insights is a feature that enables Instagram Business Account users to analyze data that are linked to their posts, stories, videos, followers, likes, and the overall profile. Unfortunately, that’s about all that’s available at the moment, but this will likely change over the coming months. In need of some Instagram Reels ideas? From here, you’ll be able to see the number of Views, Likes, Comments, and Saves for your IGTV. There are 2 different ways to access feed post analytics in Instagram. NOTE: Later’s Detailed Hashtag Performance feature is available on Later’s Growth and Advanced plans. metrics are a great way to learn what posts encourage engagement from your community. Instagram Analytics are only available to business or creator profiles, which is just one of the many reasons we recommend switching to an Instagram business or creator profile. But learning all of the different Instagram metrics and terms, and how to use this data for growth, is no mean feat. Did you post at a specific time? Save time and get more views on stories by planning, optimizing, and scheduling Instagram stories right from your desktop! TIP: If you’re looking to track your follower growth over a longer amount of time, Later’s Instagram Analytics track up to 3 months worth of data! Instagram will give you the option to create a new one during this process if you don't already have one. Saves highlights the number of unique users or accounts who saved your post, or clicked the bookmark-like icon that appeared below it in their feeds. Open Instagram. These insights indicate the number of actions that users took on your profile as a result of seeing your post -- things like visiting your profile, then taking an action like clicking on your website link or following you. Just like with Instagram feed posts, you can view the performance of up to 2 years’ worth of IGTV videos through Instagram’s Insights tab. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression. IGTV videos with the highest reach are also important to note — was there a theme or style that worked particularly well? Scroll down to the Stories section, and you'll be able to see insights for older stories, as well as any that have not yet expired. Likes speaks for itself, and reflects the number of users who liked your post. From there, you'll reach the Recent Highlights page where you'll see some general information about people are engaging with your profile, like how many followers you gained or lost in the past week. Much like with Instagram feed posts, you can discover Instagram Stories analytics through the Insights tab, or by swiping up on a live Instagram story. In our Ultimate Guide to Instagram Analytics, we’ll walk through what each metric means, and how you can use this knowledge to build a winning content strategy: Instagram analytics are the best way to understand who your audience is, when they’re most active, and what type of content they engage with the most. See all integrations. Just fill out the form below to create your own analytics report and start showcasing your results: Tracking your Instagram analytics over time will give you a better idea of what type of content helps achieve your goals, so you can build on your success in the future. #2: Instagram Feed Post Analytics. Stay up to date with the latest marketing, sales, and service tips and news. Looking to level-up your Instagram Live strategy? TIP: Instagram’s native stories analytics are only available for 30 days. worth of Instagram posts and stories, so you can see which have performed best — and filter by all the key metrics, such as likes, reach, comments, and more. Then, at the top, click the hamburger icon and select "Insights" from the menu. Instagram Insights: From other. For a more visual way to interpret your audience’s most active times, calculate your top 7 posting times — and set up. This insight represents how many times your Story was seen. . Here's how to get started. Considering that there … For example: If you notice a lot of impressions in the “from hashtags” metric, this means you’re onto a winning formula with your hashtag strategy. To see how an individual post is performing, tap “View Insights” to see extra shopping-specific metrics in addition to all the others. For high performing posts, take note of where your impressions came from, the time and day of posting, and whether there’s any thematic content trends worth noting. To access this data, scroll down to “Content You Shared” and tap the arrow alongside your recent IGTV videos. If you notice a lot of impressions in the “from hashtags” metric, this means you’re onto a winning formula with your, feature. If you want to grow your Instagram account, taking a look at your Instagram analytics is a great place to start. But one part of Instagram Insights is infuriatingly vague…the “From Other” section. This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user's home feed, a search, your profile, a location tag, or a hashtag. a free Chrome plugin that lets you post photos, videos & stories to Instagram™ from your Desktop, download and schedule posts in a grid, monitor unfollowers, gain competition insights and more.
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